Blogging to Benefit Your Bail Agency

• January 12, 2016
• by Courtney Gordner
• Bail Bonds
• Business Tips
• Marketing

Editor's Note: This article was written by an industry professional and guest contributor. The views and opinions in this article are of the author and do not reflect the views of AboutBail. If you are interested in becoming a guest contributor, send an email to [email protected].

Who Should You Have Guest Blog for Your Bail Agency?

The bail agency industry is ripe with competition. As a result, digital marketing is essential in order for these agencies to acquire leads and separate themselves from the rest of the pack. One cost-effective way of doing this is for bail agencies to create a fluid web site with contact information, a list of services and perhaps most importantly a blog that informs readers of news and info both relevant to the specific agency and bail bonds in general.

A blog can be an effective, inexpensive way to attract new leads as long as the blog's content is interesting and is promoted in some capacity. A blog for a bail agency also serves as an ideal customer support platform, especially in cases of FAQ-driven blog posts that aim to answer common client questions concerning bail bonds, rates or the bail bondsmen’s specific background.

Many bloggers in the bail bonds industry, and otherwise, turn to guest bloggers to provide occasional content for their blogs. Not only can guest blogs provide readers with some fresh alternative perspectives, but they can also help bail agencies build relationships with other bloggers and showcase their agency to a newer, broader audience. Yet the common questions for those unfamiliar with guest blogging are often, who should I have guest blog for my bail agency? Also, what should they write about?

Prioritize Experience When Seeking Guest Bloggers

It usually isn’t very difficult to find someone willing to guest blog. Guest blogging provides a host of SEO benefits for guest bloggers, since they often embed a link to their own blog above, within or below the blog content. What’s important for you to ask, however, is whether or not the guest blogger is capable of contributing engaging content.

In the case of guest posts regarding the bail industry, it seems fairly essential for the guest blogger to have had some working experience in the bail industry, whether they studied it in school or are a bail bondsman themselves. Think up some typical interview questions, like “Explain your experience in the bonds industry” or “How long have you worked with SSD lawyers?” to determine whether their expertise is extensive enough to contribute something new and original to the blog, in addition to reviewing their previously published content online.

Inform Guest Bloggers to Avoid In-Text Links

Unless the link is extremely relevant, then bail agencies should caution guest bloggers to avoid inserting their links within the blog post. This can appear distracting to casual visitors reading the post, while tech-savvy users may perceive the in-text placement as a somewhat desperate maneuver for both parties. To avoid these lukewarm responses, encourage guest bloggers to instead link to their site of choosing in a concise bio at the end of their blog post. For example, a guest blogger’s bio can read along the lines of “John Doe is a professional bail bondsman for Doe Bail Bonds,” with a link to Doe Bail Bonds included.

Ensure That the Guest Post Is Not a Duplicate

One of the primary perks of guest posts are the SEO benefits, but if the guest post in question closely resembles pre-existing content on the web, then search engines are more likely to pass over it. To ensure that a guest post is original, there are a variety of free plagiarism checkers online. Paste a few of the blog’s sentences into a similar tool to ensure originality.

Stylize and Promote Guest Posts

Although a guest post may not be in your own words, it’s up to the owner of the blog to stylize and promote the content. The guest blogger’s obligations end once they submit the content. As the blog owner, be sure to promote the post relevantly on social media, in addition to encouraging comments and thoughts on the article. By having a qualified blogger write new, engaging content for their audience, bail agencies can dramatically increase the number of leads they bring in. Promoting this content is very important as well, since it increases the likelihood of acquiring new leads.

About the Author:

Courtney Gordner is a journalist/blogger who has a passion for Internet marketing SSD law.

Become a guest contributor

This article was written by an industry guest contributor. If you are interested in being a guest contributor or have an article suggestion, please send an email to [email protected].