5 Reasons to Market Your Bail Agency

• November 02, 2013
• by Courtney Gordner
• Marketing

Editor's note: This article was written by an industry professional and guest contributor. The views and opinions in this article are of the author and do not reflect the views of AboutBail. If you are interested in becoming a guest contributor, send an email to [email protected].

Believe it or not, in today’s world everyone has access to the Internet. Most local businesses and public buildings offer some form of free wireless access. In addition, a lot of folks carry a smartphone or tablet with them at all times. Even the few people that don’t have a mobile device have the option to visit Internet cafes or public libraries.

The Internet has become such a crucial element of modern society, that it’s obvious why an online presence for any business is necessary. The bail bonds industry is definitely no exception to that rule. For bail bonds agencies, a majority of business is generated from advertising, including the traditional word-of-mouth kind, to the true marketing and media campaign kind. The Internet offers both types of advertising, only it’s exponentially greater because of how easily accessible it is.

It’s likely that most of this information is not news to you because it’s thrown around quite often by marketing professionals, web blogs and advertising firms. So, let’s make it a lot more specific to you and your business. We’ve put together a list of the top five reasons why you need a strong Internet presence for your bail bond agency. Hopefully, it will help you make the right decision in regards to building an online presence for your business.

1. It’s a fairly inexpensive way to attract new clients

Customers will talk about your business or brand [online] anyway. . . It looks much better when a company is actively participating in those online discussions.

Marketing and advertising a business is a very costly process. Generally, you either have to pay advertising agencies for their advice and help, or you need to pay for some form of advertising service whether that is physical or digital. While those forms of advertising are necessary, the Internet offers a very low cost platform to achieve the same results. With the help of an official website, news blog, social media accounts and more you can increase the exposure of your business. Furthermore, word travels fast on the Internet. Viral marketing is absolutely no joke, especially when properly utilized.

Customers will talk about your business or brand anyway. That’s just how the Internet works, because people have complete freedom to discuss and share topics openly. It looks much better when a company is actively participating in those online discussions, not only listening to their customers but improving their own service as well.

2. It’s a large scale [and free] customer support platform

If done the right way and handled with care, a company can build an extremely positive reputation on the Internet by offering reliable customer support.

Like we mentioned above, customers will be talking about your business anyway. The rest of the online world will be able to join in on those discussions, or at the very least read what’s being said about your brand. That leaves companies with a very big opportunity. If done the right way, and handled with care a company can build an extremely positive reputation on the Internet by offering reliable customer support.

As a bail bonds agency, people will be talking about employee and customer relations, company ethics and even policies. You can take advantage of such discussions and really explain why your company does things the way they do. You can build a positive reputation even with the local community, which will not only help increase profits, but customer support as well.

3. Your competitors will join the party soon if they haven’t already

A strong online reputation is not going to happen overnight.

A business with a strong online presence has a remarkable advantage over the competition. If rival bail bond agencies don’t already have an online presence, then they will soon. If you can get your business on the web before anyone else, you have a huge advantage. Why is that?

Apart from the enormous benefits of having an online presence, it takes a considerable amount of time to really start generating a strong follower base. With an official website or blog, you need to boost traffic. With a social media account, you need to boost followers and fans. Either way you cut it, a strong online reputation is not going to happen overnight, and it’s not going to fall in your lap. Like anything else in the business world you really have to work for it.

That’s exactly why it’s important to starting building that presence right now. Get the jumpstart on your rivals, and you’ll be worlds ahead by the time they start building their own Internet presence.

4. The Internet is a global community

The Internet is a global community, accessible from almost anywhere in the world.

If you’re a local bail bonds business this won’t matter as much as some of the other points discussed here, but any successful company has plans for the future. We’re willing to bet that at some point, you would expand your business and broaden your reach. The Internet is a global community, accessible from almost anywhere in the world. A strong online presence would not only garner local attention, but national—and possibly international—attention too.

5. Evolve or die

If the competition offers online services and a powerful Internet presence when you don't, not only do they have an edge, but customers have a blatant reason to flock in their direction instead of yours.

This may seem a bit extreme, but we assure you it’s not. It’s merely a harsh reality. The world is clearly changing and that includes the business industry. The Internet in general has played a crucial role in that evolution, launching us into what many refer to as the age of information. At some point in the future, every successful business will have some kind of online presence. Those few companies and agencies that do not bother with the online world will likely sink. If the competition offers online services, and a powerful Internet presence when you don’t not only do they have an edge, but customers have a blatant reason to flock in their direction instead of yours. If you don’t feel as though you can handle the task on your own, get some help! There are plenty of SEO companies that are willing to take a look at what you’ve been doing and help guide you in the right direction.

Because it takes time to truly build a strong online presence, at some point it’s going to be too late if you haven’t already started. It is imperative for the future of your business that you get out there, and you get active as soon as possible.

About the Author:

Courtney Gordner is a journalist/blogger who has a passion for Internet marketing. She enjoys writing her advice for a variety of companies from bail agencies to treatment centers, including 12 Keys Rehab.

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This article was written by an industry guest contributor. If you are interested in being a guest contributor or have an article suggestion, please send an email to [email protected].